Archive for 'Copywriting'
Choose One: Emotion or Logic
Posted on28. Oct, 2010 by Michael Gugel.
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During my freshman year of college, I had 8 people in my suite. One of my suite-mates, Ming, was a deeply religious guy from Korea. We’d debate each other all the time about the existence of God. I’d try to convince him through logic. He’d try to convince me through emotion. Every single time, we’d eventually retreat [...]
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