Archive by Author
How We Interact With Other People Online
Posted on20. Jul, 2011 by Michael Gugel.
This mindblowing 244-page deck was put together by Paul Adams. Paul was a former researcher at Google, but now works at Facebook. His work laid the foundation for Google+ and has some truly profound insights on how we interact with other people online.
This is a MUST read.
The Real Life Social Network v2
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Gaming Industry Size & Stats
Posted on13. Jul, 2011 by Michael Gugel.
EA officially announced that they acquired Popcap today. EA and Popcap combined have 10M DAU on Facebook according to AppData. They’re still second to Zynga (who has 53.6M DAU), but now they’re far ahead of the wooga, the third place contender with 4.5M DAU.
The SEC report that EA filed today had some really interesting tidbits [...]
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Freemium Mobile Apps > Paid Apps?
Posted on09. Jul, 2011 by Michael Gugel.
Here’s a pop quiz.
Is it better to charge for a mobile app OR to distribute it for free and have users buy virtual goods?
A study by Flurry suggests that the freemium model is the way to go. They compared the top 100 grossing apps in the App Store in January and June of 2011 .
Freemium [...]
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Civ World Review
Posted on08. Jul, 2011 by Michael Gugel.
When I first heard about Sid Meier’s Civilization app on Facebook, I thought it might give Cityville a run for its money. Sid’s previous Civilization games had deep gameplay and required skill, strategy and tactics.
Sid stayed true to the original Civilization games with Civ World. The game does have strategy and depth. The only problem [...]
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iOS + Android Gaming Stats
Posted on07. Jul, 2011 by Michael Gugel.
Nielson just released some awesome stats about the habits of mobile gamers.
Games are the most popular app category. 64% of mobile users played a game in the last 30 days.
93% of mobile users are willing to pay for a game.
An iOS users spends 14.7 hours per month playing games on their phone. An Android user [...]
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Kurt Vonnegut Explains How Stories Work
Posted on06. Jul, 2011 by Michael Gugel.
A post on Gamasutra linked to an interesting video of Kurt Vonnegut explaining how stories work:
This doesn’t just apply to books. Stories can be extremely powerful drivers in marketing and games.
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Caring First, Knowing Second
Posted on27. Jun, 2011 by Michael Gugel.
People don’t care how much you know until they know how much you care.
- John Maxwell in Success magazine
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Innovation Wins Decades
Posted on20. Jun, 2011 by Michael Gugel.
“We know from our history that while promotions may win quarters, innovation wins decades.”
- Bob McDonald (CEO of P&G)
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The Hick-Hyman Law
Posted on10. Mar, 2011 by Michael Gugel.
The more choices, the longer it takes to make a decision.
Reduce the number of choice a user has to make. Something simple and easy to learn can be surprisingly fun.
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