iOS + Android Gaming Stats

Posted on Jul 07, 2011 by Michael Gugel in Gaming

Nielson just released some awesome stats about the habits of mobile gamers.

  1. Games are the most popular app category. 64% of  mobile users played a game in the last 30 days.
  2. 93% of mobile users are willing to pay for a game.
  3. An iOS users spends 14.7 hours per month playing games on their phone.  An Android user only spends 9.3 hours.

How does this influence your strategy?

  1. It’s do or die with iOS.  Android is the icing on the cake.
  2. Games are the most profitable niche.

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