I have a love-hate relationship with Shoemoney. Sometimes I think “damn, why is this guy spamming me with affiliate links!?” Other times I’m like “wow, Shoe is sending me some awesome content.” I think I unsubscribed and then re-subscribed to his newsletter like 8 times.
Anyway, in one of his awesome content posts, Shoe gave us a really comprehensive Facebook Advertising guide. In it, he breaks down the importance of elements in your Facebook ad. It looks something like this:
- The image: 70%
- Body text: 20%
- Title: 10%
And that’s not just speculation – Shoe supports it with real data. And from his experience, here’s what images were most effective:
- Recognizable brands
- Blended images
And there was one particular “cleavage” image that stuck out from all the others – the mythical “gray shirt girl”.
People (both men and women) LOVED clicking on her image, but when I tried searching for “gray shirt girl” on Google, I came up empty-handed. A few people commented on Shoe’s post with similar frustrations. Luckily for them, I made it my mission to track down a good quality image of this “gray shirt girl”.
I pinpointed the exact time “gray shirt girl” showed up in ShoeMoney’s video (23:55).
I made the video full-screen and took a screenshot.
I cropped the screenshot and got a blurry pic of “gray shirt girl”.
I uploaded the blurry pic to TinEye.com, a reverse image search engine.
Presto! A nice, sharp pic of the legendary “gray shirt girl” was discovered.
Unfortunately, I tried putting the sharp version of “gray shirt girl” into TinEye, but it didn’t yield any more results. The good news is that Facebook only requires a 110×80 pic so the version I discovered should be more than enough.