Archive for November, 2010

Social Proof & Facebook Fan Pages

Posted on25. Nov, 2010 by Michael Gugel.

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It’s your first day in a new school and you don’t know anyone. Making your first friend is tough. Getting a 2nd friend is easier. A 3rd friend is even easier.
It works the same way when you start a Facebook Fan Page. It’s way easier for you to Like a fan [...]

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“Gray Shirt Girl” Discovered!

Posted on18. Nov, 2010 by Michael Gugel.

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I have a love-hate relationship with Shoemoney.  Sometimes I think “damn, why is this guy spamming me with affiliate links!?”  Other times I’m like “wow, Shoe is sending me some awesome content.”  I think I unsubscribed and then re-subscribed to his newsletter like 8 times.
Anyway, in one of his awesome content posts, Shoe gave us [...]

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Blekko

Posted on13. Nov, 2010 by Michael Gugel.

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I met Rich Skrenta, the CEO of Blekko at Pubcon 2010.
Blekko isn’t trying to be a Google killer. They’re NOT trying to make an easy way to search. Instead, they’re going after a small segment of advanced users. In an industry where 1% market share is worth a billion dollars, that seems [...]

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Aweber Autoresponder Fail

Posted on03. Nov, 2010 by Michael Gugel.

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I work for a company that does marketing consulting and software development.  We’re bound by secrecy (seems cool at first, but the novelty quickly fades), but let me tell you about an Aweber snafu that happened this week. When people register on “Site X”, they automatically get added to an Aweber  list (I’m a [...]

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